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WhatsApp message templates

Create WhatsApp templates in Thenexi (by hand or with AI), add an image header and buttons, submit to Meta for approval and fix rejections.

To message someone first — a promotion, an offer, a reminder — WhatsApp requires a template that Meta has approved. Replies within 24 hours of a customer's message don't need one.

Create a template

1. AI Employee → WhatsApp → Templates → New template.
2. Write with AI: paste your offer or feature list and your website link → Write template. Or fill it in yourself:
   • Name — lowercase and underscores, e.g. spring_offer.
   • Category — Marketing for promotions, Utility for updates like reminders.
   • Language.
   • Header — Text (up to 60 characters) or Image (upload a JPG/PNG, best 800 × 418, up to 5 MB).
   • Message — up to 1,024 characters. Use {{1}} for the customer's name, e.g. "Hi {{1}}, …". Use bold and italic.
   • Sample for {{1}} — e.g. "Ahmed" (Meta needs it for review).
   • Footer — e.g. "Reply STOP to opt out".
   • Buttons — Website (up to 2), Call (1) or Quick reply.
3. Check the WhatsApp-style preview → Submit to Meta.

The card shows In review, then Approved — usually within minutes to a few hours. It updates by itself.

WhatsApp's rules (Thenexi checks them for you)

• Placeholders in order: {{1}}, {{2}}…; not at the very start or end of the message.
• No placeholders in the header or footer.
• Clear, honest wording — no misleading claims, prizes or shortened links.

If Meta rejects it

The card shows the reason in plain words. Click Copy & edit, fix it and submit again (as a new name, e.g. spring_offer_v2).

Image templates

The image you upload is stored on Thenexi and sent with every message. Keep it simple — it shows small on phones: a logo, one headline and your website.

Next: Send a WhatsApp campaign